SWOT analysis of Samsung Mobile in China Essay

StrengthsWeaknesses Six Sigmas Quality Control Product Design of Fashion and Beauty Advanced Technology and Innovative strength Peculiar Strategy to Attract Talent Excellent International Brand ImageOperating strategy is conservative, and there is supplier shortage Low percentage rate to the low-end consumer marketRely heavily on Android System ,there is instability factor.OpportunitiesThreats With advancement of digital technology, there is enormous room for commercial organic evolution Huge Potential for Development of Smart- telephony market Apple has flex Samsungs strong competitor at the high-end, democratic busy phone market In the mid-to-low price range market, there is NokiaStrengths1. The first of Samsung Mobiles strengths lies in Six Sigma Production, Which is as follows a. Emphasizing on utilizing grassroots and front line workers for prime(a) control functions b. Emphasizing on strengthening the early stages of resultion management Focus on stages of product des ign, production of samples and adjustment of product c. Paying maintenance to continuous and stable production of goods to ensure quality d. Using QCC methods to improve qualitye. Utilizing quality control education for employees2. The second strength is in Samsungs product design that combines Personalized exterior with humanized design. Along with its innovativefeatures, Samsungs sleek designs have made Samsung mobile devices a popular choice among the masses. Samsungs tactic of making bigger screens for its smartphone devices, particularly the Galaxy Note series, has been a big part of its success in differentiating the brand from its competitors. The big screams have become trendy and appealing.3. Samsungs lead in technology and innovation comprise its third strengtha. Leading the digital fusion revolution Digital lodgeb. Subsidizing mobile operating platforms, self-application (AP) processors, and screens4. Samsungs fourth strength lies in its strategy to attract the worlds best talent.a. Attracting genius talents through unique talentsb. do public service activities required courses for staffc. Implementing c atomic number 18er training for employeesd. Using four principles to determine salary importance of job post, social identity, comparison to veritable salary, and creation of value5. Samsungs fifth strength lies in its brand image.Samsung is named as top rising brand by Inter brand and is the 9th nearly valuable brand with value nearly $33 billion. It has risen by 40% from 2011 to 2012. Samsung has been able to transform its brand image from a value for gold brand to an innovative leader that cares for everybody. Samsung has tried its best to build a contrast between its biggest competitors Apple as a self-centered brand versus itself, a brand that cares for everybody. For example, a recent ad for the Samsung Galaxy S3 shows images of married couples and families with kids, in an attempt to attract a broader audience with slogans like design ed for humans, inspired by nature.Weaknesses1. The first weakness lies in Samsungs operating strategy. Samsung does not want to establish business relationships with many suppliers, and this is one of the reasons why Samsungs development is restricted. nevertheless though Samsung defends this by saying that it is better able to protect its intellectual properties this way, in current times environment with fiercecompetition, companies with more suppliers are more competitive. Thus, Samsung needs to be more flexible in the companys operating strategies.2. Another of Samsungs weaknesses also lies in not targeting low-end consumer market. Samsung instruction on product fashion, so the price is relatively high. And Working in the WiBro (Wireless Broadband access service) and DMB (Digital Multimedia Broadcasting) market, but return on investment stave is long.3. Samsungs reliance on the Android operating system (OS) is another weakness. Android phones are extremely customizable and th ey give you the freedom to experiment to your hearts desire. One inevitable side effect of this freedom, however, is that sometimes your phone encounters a problem or two. Maybe it wont boot or perchance it randomly shuts down. Maybe you lost a critical file and now some features wont work.Opportunities1. The first opportunity is that with advancement of digital technology, there is enormous room for commercial development. a. In the digital age the age of electronic information there are two major stars mobile phones and the internet b. With the advent of the digital age, consumers desire high quality of mobile phone products c. Chinese communication consumers develops rapidly2. Samsung also has an opportunity in the smart phone markets development potential. a. The release of Apple iPhones began the wave of smart-phones b. In the mobile Internet age, every large mobile phone manufacturer and hustler has promoted and popularized mid-to-low price range smart-phones. China is lea ding the arrival of the era of smartphone evaluation.Threats1. The first threat to Samsung is Apple has become Samsungs strong competitor at the high-end, popular mobile phone market Apples cell phone has a high-end and popular image, and shares high similarity with Samsung. Thus, more than the mid and low-end markets, Samsung experiences a greatimpact from Apples competition at the high-end market. Considering mobile phone products of different smart-phone price ranges, Apple attracts greater user interest and has more product competitiveness than Samsung, despite the larger numbers of Samsung mobile phones on the market. This is related to Apples unprecedented brand appeal and affiliated operator plunk for force.2. The second threat to Samsung is In the mid-to-low price range market, there is Nokia a. According to statistics, Nokia had attracted a larger amount of user interest than Samsung at the mid-to-low end mobile phone market, in both the overall and smart-phone market. b . Nokias mobile phone market share relies mostly relies on the mid/low-end mobile products. In the other(prenominal) two years, with Nokias decline on the mobile phone, particularly high-end smart-phone market. c. The mid/low-end market has become the last sector of the market where Nokia has a lead. Nokia naturally pass on not ignore this.