Preliminary Investigation of the Company Assignment

Preliminary Investigation of the Company - designation ExampleThe companys target markets include local clients as well as clients from foreign countries.Several concerns and opportunities were mentioned. The initial is to establish the company as a ho intentionhold name when it comes to land management software. The company besides hopes to establish itself as a big brand name in providing consultancy services, training, and customization in the said field.In order to establish itself as a market leader in the local scene, one should endure a lot of customers. To rake in more sales, the company should be visible to say-so clients topically as well as abroad. With this end in mind, the company is keen on putting up their own website. This will serve non only as an information center to current and potential clients but will bring in more sales what with the ease of availing products online and within the comforts of ones home.The company, universe global in scale has recently felt that the market is too large to maintain unfluctuating relationships with all potential buyers. The company has been used to utilizing direct mail to attract new clients. However, this method does not ensure that the brochures and advertisement material are reaching the decision makers of the target companies.The current advertisement setup uses mail-outs to special groups which have been selected based on predefined criteria. These are sent out every 2-3 months. Instead of doing this, rivet on the key persons for such companies, send them emails and find out how they will be able to use the software, and if practicable, set up presentation meetings over lunch or dinner. This way, with a clear void to fill, the tendency is more focused and a strategy to present the product in the best way possible to the potential customer can be formulated. Also, contingency plans can be set up in case the client rejects the first approach. Moreover, if the correspondences would prove tha t the prospect is a dead end, it should send the signal that its term to move on to other prospects, thus saving time.